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About Strategic Coach®

For entrepreneurs ready to take their business to the next level—and who want a faster and easier way to get there—Strategic Coach is a business coaching program that provides a proven framework for greater clarity, increased confidence, and accelerated results. 

We Support Entrepreneurs Like You

As an entrepreneur, you drive powerful change in your business community, industry, and the world. Since 1989, we’ve supported successful business owners like you to free up their lives and teams so they can thrive and grow in a world of rapid change and unpredictability.

Our Values

Whether during a workshop, one-on-one coaching, or behind the scenes, you can count on our entire team to work by these values:

  • Positive & Collaborative Teamwork: Always being respectful in our work together.

  • Alert, Curious, Responsive, & Resourceful: Always strengthening our impact. 

  • Growth & Results: Always championing individual and team growth.

  • First-Class Experience: Always striving to exceed expectations.

Strategic Coach Team Member holding a microphone and speaking to entrepreneurs in a workshop
Female Strategic Coach Members talking about their entrepreneurial business
Male Strategic Coach Members discussing about their entrepreneurial business
20,000+
Entrepreneurs who have participated in The Strategic Coach Program.
35
Years of expertise in entrepreneurial business coaching.
100+
Tools and resources designed specifically for Program participants.

Why Strategic Coach

Toronto workshop room of Strategic Coach entrepreneur members

Entrepreneurial Expertise 

Founded and driven by leading entrepreneurs, our program is based on decades of real-world business experience.

Constant Innovation

We continually update our tools and strategies to keep you ahead of the curve, adapting to the latest trends and challenges.

Like-Minded Community

A membership community of growth-driven entrepreneurs who collaborate, support, and challenge one another to achieve more.

Timeline

Filter

2024
progress
Inaugural CoachCon Event

Held in Nashville, TN: “Powering the Future of Entrepreneurs”

2020
progress
Publication Of Who Not How

#1 Best Seller by Dan Sullivan & Dr. Benjamin Hardy, the first book in The Transformation Trilogy (followed by The Gap And The Gain in 2021 and 10x Is Easier Than 2x in 2023)

2020
progress
First Virtual Global Workshop

Launched an online version of the Signature Program

2018
progress
Free Zone Frontier® Program Launch

The highest level offering with Dan Sullivan, focusing on collaboration vs. competition

2015
impact
Ambition Series Quarterly Book Launch

Began a series of quarterly books published by Dan Sullivan, starting with Wanting What You Want, continuing today

2013
impact
Dan Sullivan’s First Podcast Launch

10x Talk with Joe Polish, the first of Dan Sullivan’s 10 high-ranking podcasts

2011
impact
10x Ambition Program™ Launch

A higher-level Strategic Coach offering focusing on exponential growth

2006
groundwork
UK Office & Workshop Expansion

Expanded offerings into the global market

1995
groundwork
First Associate Coach Hired

Russell Schmidt joined the team as the first Associate Coach

1994
impact
First Major Market Book Publication

The Great Crossover by Dan Sullivan, a groundbreaking work in entrepreneurial thought leadership

1992
groundwork
Expansion To The U.S.

Extended offerings and offices into the U.S. market

1989
groundwork
First Strategic Coach® Workshop

Held in Toronto, ON, with six clients

Who We Are Today

120+
Team Members
20
Coaches
4
Locations

Strategic Coach Careers

We’re always on the lookout for energetic team members who will both benefit from and contribute to our growth-focused company culture.

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