Shannon Waller
Shannon has spent her life helping entrepreneurs and their teams reach new levels of growth, success, and freedom.
One of the most genuine and positive people you’ll ever meet, Shannon loves nothing more than seeing people become better, happier, more successful versions of themselves, and facilitating the honest, practical conversations that help them get there. As she explains, “Being able to speak frankly about problems, obstacles, and mistakes is absolutely vital to success for both entrepreneurs and their teams. When you’re dealing with reality, you have power. When you’re dealing with pretend? Not so much.”
A pragmatist at heart, she excels at making the complex simple and transforming obstacles into opportunities for connection, learning, and growth. Since joining Strategic Coach® as both a team member and participant, Shannon has helped grow the business far beyond what founders Dan and Babs ever imagined possible. While she started in sales, she quickly built up her team in order to focus on what she enjoyed—then created and built the Strategic Coach Team Programs to be a vital part of the business.
Shannon’s approach to coaching, much like her approach to life in general, is to be lighthearted and serious-minded. Having fun and enjoying life is one of her key motivators, but equally important is to make progress and take action, and it’s this combination of joy and drive that defines the energy in her workshops.
Shannon resides in Toronto, Ontario.
Entrepreneurship
Strategic Coach — Entrepreneurial Team Specialist, Coach, Director, Speaker
Published Resources & Thought Leadership
Book: The Team Success Handbook
Book: Multiplication By Subtraction
Book: Unique Ability 2.0
Book: Superpowered
Podcast: Shannon Waller's Team Success
Podcast: Inside Strategic Coach
Fun Facts
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First Job
Ready-to-assemble furniture salesperson -
Favorite Hobby
Reading, kayaking, paddle boarding, chainsawing, and baking -
Favorite Free Day™ Activity
Cottage, chainsawing, hanging out with friends and family -
Favorite Podcast
The Tim Ferriss Show -
Favorite Movie
"The Princess Bride" -
Favorite Travel Destination
Africa – 3 countries so far, hopefully more to come
What Members Have To Say About Shannon
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“Shannon'll take what you have and make it bigger, shinier, and more solid. Some other coaching programs want to take what you have and put it into their box, their formula, but Shannon takes what you already have and amplifies it. ”
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“I love Shannon’s workshops because she leads with genuine care. You feel part of a community transforming how entrepreneur-run companies make a difference, using tools to get clear on your future and path forward.”
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“Shannon’s energy is amazing, cutting straight to the heart of issues with a blend of compassion and clarity. I keep returning not only for her coaching style but also for the diverse, inspiring group of people she brings together in each workshop.”