Skip to main content

Simplify, Multiply, Succeed: Why The 25-Year Framework Works

Hero image

What would it look like to achieve your biggest goals after focusing on them consistently for 25 years?

Well, as it turns out, this thought exercise isn’t just theoretical—it’s a transformative way of thinking and operating that has helped countless entrepreneurs achieve extraordinary results while maintaining clarity and momentum.

At Strategic Coach, we call this approach The 25-Year Framework. With this framework, we set up every quarter as a 90-day progress period to measure past accomplishments, recalibrate, and set ourselves up for exponential growth—professionally and personally.

Why quarterly progress matters.

Many entrepreneurs unconsciously operate as if they’re running a never-ending marathon. They push forward without pausing to reflect on their progress, recalibrate their efforts, and re-strategize the course ahead. This lack of periodic review often leads to burnout and missed opportunities.

The 25-Year Framework changes that. By breaking time into 90-day increments, you create a rhythm of accountability and measurement. Every quarter becomes an opportunity to:

  • Reflect on your achievements using the The Gap And The Gain concept, focusing on what you’ve gained rather than what you lack.
  • Simplify your priorities by identifying what’s working and what isn’t.
  • Multiply your results by doubling down on activities, investments, or relationships that deliver the highest value.

This quarterly rhythm provides structure to your thinking, helps you adapt to changes, and ensures consistent forward momentum.

The compounding effect of quarterly reflection.

Success isn’t just about making incremental gains every quarter; it’s about compounding those gains over time. For example, imagine making a one percent improvement each quarter. That improvement becomes exponential over 25 years with the power of compounding!

Consistently reviewing and recalibrating every 90 days helps you build what I call “time muscles”—mental frameworks that help you:

  • Filter out distractions and focus on high-impact activities.
  • Make better decisions about your goals, relationships, and investments.
  • Weather disruptions, whether it’s a global pandemic or economic uncertainty.

For me, this practice has been incredibly valuable. At age 70, I set a goal to write 100 small books over the following 25 years. To date, I’ve completed 40 quarters of this journey, and the compounding effect is extraordinary. Not only have I written various books during this time, but the whole process of getting this done established a depth of teamwork that has benefited the business in creative and surprising ways.

Simplify and multiply: the key to long-term growth.

One of the most powerful aspects of The 25-Year Framework is its dual focus on simplifying and multiplying. Each quarter, I ask myself two critical questions:

  1. What am I currently doing that I should stop doing? This could include activities, investments, or relationships that no longer serve my goals.
  2. How can I multiply my best results in the next quarter? This ensures that I’m constantly building on my successes while eliminating inefficiencies.

This approach mirrors the principles of Moore’s Law, where advancements double while costs halve to create a compounding effect that fuels growth and innovation over the long term.

Quarterly reflection: a success habit.

The entrepreneurs who thrive treat quarterly reflection as a non-negotiable habit. Whether measuring progress, celebrating wins, or planning the next 90 days, this practice ensures you stay aligned with your long-term vision.

Without it, you become more susceptible to external forces. Missing even one quarter can disrupt your momentum and make you reactive rather than proactive.

But when you commit to this rhythm, you reinforce your role as the center of influence in your business and life.

Achieving personal and professional goals.

The benefits of The 25-Year Framework extend beyond business. By engaging in quarterly recalibration, you achieve:

  • Stronger relationships that meaningfully align with your values and vision.
  • Personal clarity to reflect, stay true to your goals, and avoid distractions.
  • Professional success to stay on track to achieve even your most ambitious targets.

Over 25 years of recalibrating quarterly, those incremental improvements compound into something extraordinary: your bigger future.

Your 25-year journey starts NOW.

As we begin a new year, I encourage you to adopt The 25-Year Framework. Start by asking yourself:

  • What progress have I made in the past quarter?
  • What’s working, and what should I stop bringing forward?
  • How can I multiply my results in the next 90 days?

Your future is within your grasp—one quarter at a time. Map out your unique 25-Year Framework with my ebook, available here.

Related Content

  • Work Life Balance
    Simplify, Multiply, Succeed: Why The 25-Year Framework Works
  • Work Life Balance
    Why Friction Creates Freedom For Entrepreneurs
  • Symbolic cover image for business systems
    Work Life Balance
    Outdated Systems Holding You Back? Here’s How To Innovate For The Future

The Impact Filter

Dan Sullivan’s #1 Thinking Tool

Are you tired of feeling overwhelmed by your goals? The Impact Filter™ is a powerful planning tool that can help you find clarity and focus. It’s a thinking process that filters out everything except the impact you want to have, and it’s the same tool that Dan Sullivan uses in every meeting.

Download The Tool